We want to focus on creating a mellow and nostalgic experience which is felt by the user while playing the Gibson guitar. It will highlight the emotional connect an artist has with the instrument. It’s important to showcase the brand’s legacy and iconic nature. A way of translating this into the space would be through the materials used and a way in which we communicate the influential history of the brand. We think it’s relevant to bring in the aspect of rhythm in the form of elements and lighting. This will create a mesmeric and memorable experience which is analogous to the emotion that is felt by a person while witnessing a live performance. The ambience will be vintage and classic which gives the visitor the essence of Gibson as a brand.